NOT A LAB RAT
THE TRUTH BEHIND E-CIGARETTES
AND HOW YOU CAN STOP THE
SPREAD OF MISINFORMATION.

Big Tobacco has been in
the business of marketing
and selling addictive
products for decades
While Florida’s cigarette smoking rate is at an all-time low, a new industry is emerging:
e-cigarettes.
And the e-cigarette industry is going back to the original playbook, using the same shady tactics Big Tobacco did back in the day to get young people addicted.1,2 Sadly, it’s working. One in three Florida high school students have tried an e-cigarette and one in four are current users.3

ASSETS

There’s so much that we don’t know about the health effects
of e-cigarettes, and these companies are using our generation
as an experiment for their new nicotine-packed products.
It’s time to let them know that we are “Not A Lab Rat.”

Trying to figure out what’s a fact and
what’s a myth about vaping can be hard.
That’s why SWAT is here with its
“Not A Lab Rat” campaign to stop the spread
of misinformation and give you what we
know about e-cigarettes from trusted sources.

We can help you spread the truth about
e-cigarettes in your school and community
with materials you can download here.
Use your voice to help your friends and
classmates send the message that we
are not lab rats.

E-cigs companies are using
the same tactics tobacco
companies did in the past.

Learn more at
THEFACTSNOW.COM

[1] U.S. Department of Health and Human Services. E-Cigarette Use Among Youth and Young Adults. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2016.

[2] Haardörfer, R., Cahn, Z., Lewis, M., Kothari, S., Sarmah, R., Getachew, B., & Berg, C. J. (2017). The Advertising Strategies of Early E-cigarette Brand Leaders in the United States. Tobacco Regulatory Science, 3(2), 222–231. http://doi.org/10.18001/TRS.3.2.10

[3] Florida Youth Tobacco Survey (FYTS), Florida Department of Health, Bureau of Epidemiology, 2018.