This campaign uncovers facts and myths behind e-cigarettes. It’s here to stop the spread of misinformation and give you what we know about e-cigarettes. While there’s so much we don’t know about the long term health effects of e-cigarettes, we want to prevent tobacco companies from using this generation as an experiment fot their nicotine packed products.


SWAT members reminded tobacco companies that they are unique individuals with the potential to impact their community through strategies like photo submissions and community outreach efforts. This campaign aims to remind tobacco companies that the current youth will not be their next smoking generation.