While Florida’s cigarette smoking rate is at an all-time low, a new industry is emerging:e-cigarettes.
And the e-cigarette industry is going back to the original playbook, using the same shady tactics Big Tobacco did back in the day to get young people addicted.1,2 Sadly, it’s working. One in three Florida high school students have tried an e-cigarette and one in four are current users.3
There’s so much that we don’t know about the health effects of e-cigarettes, and these companies are using our generation as an experiment for their new nicotine-packed products. It’s time to let them know that we are “Not A Lab Rat.”
 U.S. Department of Health and Human Services. E-Cigarette Use Among Youth and Young Adults. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2016.
 Haardörfer, R., Cahn, Z., Lewis, M., Kothari, S., Sarmah, R., Getachew, B., & Berg, C. J. (2017). The Advertising Strategies of Early E-cigarette Brand Leaders in the United States. Tobacco Regulatory Science, 3(2), 222–231. http://doi.org/10.18001/TRS.3.2.10
 Florida Youth Tobacco Survey (FYTS), Florida Department of Health, Bureau of Epidemiology, 2018.