SWAT members and other youth have reminded tobacco companies that they are unique individuals with the potential to make a positive impact on their community. In 2014, SWAT Youth launched “Not a Replacement” to coincide with the 50th Anniversary of the first Surgeon General’s Report on Smoking published in 1964. Multiple strategies activated included photo submissions with “Not a Replacement” selfie statements, collecting youth selfie statements, and community outreach integrated into existing policy advocacy and recruitment activities.
1U.S. Department of Health and Human Services. The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014.
2R.J. Reynolds report, “Younger Adult Smokers: Strategies and Opportunities.” February 29, 1984. Bates No. 501928462-8550.