Kick Butts Day 2017

Kick Butts Day 2017

What is Kick Butts Day? Kick Butts Day is a national day of activism that empowers youth to stand out, speak up and seize control against Big Tobacco. Many countries all across the world come together to raise awareness of the problem of tobacco use in their state or community, encourage youth to reject the tobacco industry’s deceptive marketing and stay tobacco-free. On Kick Butts Day, youth urge elected officials to take action to protect kids from tobacco. Many High school and Middle school SWAT chapters will be passing out surveys, having a kickball event, and even talking to county commissioners!

Why is Kick Butts Day important? Every day more than 3,000 youth under 18 try smoking for the first time and 700 youth become new regular, daily smokers. Tobacco use is still the leading cause of preventable death in the U.S., killing more than 480,000 people every year. By getting involved in Kick Butts Day, America’s youth can raise awareness about the tobacco problem, encourage peers to be tobacco-free and support effective solutions to reduce tobacco use.

Having trouble coming up with activities for your SWAT chapter to do for Kick Butts Day? Not a problem! Whether its High school chapters or Middle school chapters we have some ideas both ages will love. Number one, Tobacco 101 Jeopardy – the goal of this activity is to provide an educational resource and interactive game to increase your group’s knowledge on tobacco. Two, Point-of-Sale Scavenger Hunt- the purpose of this activity is to raise awareness and inform youth about the marketing strategies tobacco companies use. The scavenger hunt also educates youth on how Big Tobacco’s strategies target kids to start smoking and equips youth with strategies they can use to create change in their community to limit the deadly influence of the tobacco industry. Contact Your Legislators, Pick a policy issue, and advocate to your legislators (local, state or even Federal) asking them to support or vote against a tobacco policy. Make sure that your elected officials hear your voice! Show us what you and your chapter do for Kick Butts Day with the hashtag #iKickButts